FOR IMMEDIATE RELEASE
Ken Block named top “hoon” at 2010 Goodwood Festival of Speed
Winning the Veuve Clicquot Award for “Most Thrilling Driver”
July 6th, 2010, Brooklyn, NY—The star-studded cast of characters and priceless machines were out in full effect this year at the Goodwood Festival of Speed. In addition to the Formula One cars, the mob of Moto GP bikes and every single supercar that’s graced a young boy’s wall in the form of a taped-up poster, was the Monster Energy Ford Focus, with Ken Block behind the wheel. Living up to his reputation, Block delivered—sideways, smoke-filled slides up the world’s fastest driveway, leaving no stretch of tarmac or lawn unmarred. For his display of blatant hoonage, Mr. Block was awarded the esteemed Veuve Clicquot award for “Most Thrilling Driver.”
“The Goodwood Festival of Speed is an amazing event,” says Block. “Its host, Lord March, is a true motorsports enthusiast and it’s quite evident to anyone who attends. The fact that he awarded me a trophy for acting like a hoon—doing donuts, ripping up the grass and throwing my WRC Ford Focus sideways—is proof alone. How could this not have the makings of the best motoring event in the world?”
Over the course of the three day event, which is held at Lord March’s estate in West Sussex, England, Block and his Monster Energy Ford Focus RS WRC could be found either blasting up the 1.2 mile-long driveway-turned-hill-climb course with the likes of F1 champs Lewis Hamilton and Jenson Button, or flinging rocks on the estate’s Forest Rally stage with a slew of Group B rally cars, and other well-known rally racers such as Kris Meeke, Jimmy McRae and Freddy Loix. “One of the best parts of the weekend was getting to go out and play in the WRC Focus,” says Block. “Ninety-nine percent of the time I’m sitting in the Focus, my mind is set on competition. At Goodwood, I was just having a good time and putting on an exciting show for the fans, who happen to be some of the best I’ve ever encountered.”
“Ken was awesome, all weekend he stole the show, mostly sideways up the drive,” says Lord March. “Thanks to him, the gardener is going to be picking rubber out of the lawnmower blades for some time to come.”
Look for a MWRT Video Clip of the Goodwood Festival of Speed coming to YouTube soon.
For more photos and information from the Goodwood Festival of Speed: monsterworldrallyteam.com
About Ken Block: Ken Block’s rally career began in 2005. His skill and car control became quickly apparent and Block aptly nabbed Rookie of the Year in the Rally America Championship. Since then, Block has continued to race in the series, boasting a healthy number of podium appearances, as well as X Games medals. In addition to his performance in the car, Block has been a driving force in shedding light on the sport within the United States. Block co-founded DC Shoes, a worldwide leader in performance skateboarding shoes and a renowned action sports brand. His keen branding and marketing acumen not only elevated DC to their current eminent status, but has allowed Block to achieve global fame as a national rally driver through his wildly successful viral video campaigns. Ad Age named his “Gymkhana TWO” the No. 4 Viral Video of 2009. In January 2010, he signed with Ford to campaign the Rally America series and the World Rally Championship, being the first American to do so.
About Monster World Rally Team: Created and assembled by Ken Block, the object of the Monster World Rally Team is to redefine the race-team archetype. The team is driven not only to win, but to also market motorsport through innovative, creative and interactive way. The team is supported by Monster Energy, Ford Motor Company, DC Shoes, Castrol Edge, Pirelli Tires and the Dirt2 videogame.