Kurt Miller accepts SCORE Marketing Sales Manager post

June 13, 2022

Well-known and respected industry vet Kurt Miller Named to SCORE Marketing Sales Manager post

2022 SCORE World Desert Championship in Baja California continues with Round 3
Sept. 13-18 in Ensenada with 3rd SCORE Baja 400, presented by VP Racing Fuels

ENSENADA, Baja California, Mexico—With extensive professional roots that extend back to the late SCORE founder Mickey Thompson, well-known veteran automotive aftermarket executive Kurt Miller has gone full circle by accepting the newly-created position as the SCORE Marketing Sales Manager effective immediately, SCORE has announced.
Producer of the World’s Foremost Desert Racing Organization, SCORE is preparing for its massive 50th anniversary celebration in 2023 while in the middle of its four-race 2022 SCORE World Desert Championship.
Part of an Air Force family, Miller was born on a USAF base in the US Canal Zone Panama in Central America in 1955. He currently is based out of Vista, Calif. in North San Diego County.
A 1980 telecommunications graduate from Cal State University, Fullerton in Southern California, the personable Miller began his lengthy professional career as a key accounts manager for Mickey Thompson Tires and was most recently the Director of Marketing and Sales for Westin Automotive/Superwinch.
Miller’s SCORE position will reunite him with long-time associate and mentor Jim Ryan, SCORE Vice-President of Marketing and Sales. The pair worked together in 2004 in launching and then continuing to expand Ryan’s widely-respected Dirt Sports Magazine.
In announcement the appointment of his long-time associate and friend, Ryan commented, “Kurt will bring amazing value and insight to SCORE Marketing and promotional assets to enable SCORE to continue our dominating growth with his lengthy industry experience. I have worked with Kurt as a client and a co-worker and his drive and attention to detail will help move SCORE to the next level of the series growth. It may have taken awhile to get this deal put together, but I am very confident that Kurt will be a tremendous addition to our SCORE administrative team.”
“Kurt will be actively involved with every aspect of our expansive SCORE marketing programs including SCORE sponsorships, the SCORE Journal, SCORE Live Stream, SCORE website, SCORE race-day tracking, race Hospitality areas as well as special program sponsors like the SCORE Awards Night and the SCORE Milestone Awards. He will also be representing the SCORE brand and media ad revenue growth programs at all industry events and shows.”
In between his tenures at Mickey Thompson Tires and Westin Automotive, Miller has held key sales executive positions during his prolific career with Pro Comp Suspension/4 Wheel Parts and Advanstar Off-Road Group (Dirt Sports Magazine, Off-Road Business, Off-Road Expo) and Source Interlink (Four Wheeler, 4 Wheel & Off-Road Magazines).
“Since my early years working for Mickey Thompson and MTEG (Mickey Thompson Entertainment Group), I have been involved indirectly with SCORE International,’ reflected Miller. “I am truly excited to have this opportunity to now become officially part of the current SCORE family…and the timing couldn’t be any better with SCORE approaching its 50th Anniversary Celebration for the 2023 season.”
“Reuniting with Jim Ryan, who mentored me early in my media career, and trusted me to help build his vision of Dirt Sports Magazine, gives me utmost confidence that we can grow SCORE Journal as well, capturing the passion, history and beauty of SCORE Baja racing while representing the incredible Off-Road community of exceptional racers, devoted race fans, committed sponsors and passionate race teams.”

Here are the remaining two dates in the four-race 2022 SCORE World Desert Championship which is being held exclusively in Baja California, Mexico for the seventh consecutive year:

  • 3rd SCORE Baja 400, presented by VP Racing Fuels—

September 13-18, Ensenada, Baja California, Mexico

  • BFGoodrich Tires 55th SCORE Baja 1000, presented by 4 Wheel Parts—

November 15-20, Ensenada, Baja California, Mexico
For the fourth straight year, the 2022 SCORE World Desert Championship races will air on the ESPN family of networks. The four-races will air as specials on the World of X Games program on ESPN2.
ABC first covered the 1967 and 1968 Baja 1000 races on the old ABC Wide World of Sports show with Jim McKay and again in the late 1980s with veteran motorsports journalists Sam Posey and Jack Arute.
All of the SCORE race coverage shows also continue to air internationally in nearly 25 countries in Europe, Asia, Latin America and South America via syndication and ESPN International. The shows are co-produced by SCORE International and SoCal’s award-winning BCII TV. Executive Producer is Bud Brutsman.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber and Race Title Sponsor, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel and race presenting sponsor, Optima Batteries-Official Batteries, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino and PCI Race Radios.
SCORE Official Partners: The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Tourism, MEXICO Secretary of Tourism, San Felipe Foundational Municipal Council, Ensenada Municipal Government, San Felipe Marketing Tourism Committee, Ensenada Marketing Tourism Committee, Ensenada Hotel and Motel Association, Proturismo Ensenada and Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.