Lucas Oil Off Road Racing Series - 2012 Television Coverage - race-deZert.com

Lucas Oil Off Road Racing Series – 2012 Television Coverage

CORONA, CA –  Lucas Oil Products, Inc. and Lucas Oil Production Studios are pleased to announce the most comprehensive television package in the history of short course off road racing. The 2012 Lucas Oil Off Road Racing Series television coverage will include 62 hours of original programming along with 168 hours of guaranteed re-airings for a total of 230 hours of exposure spread across five major networks; CBS, CBS Sports, NBC Sports, SPEED and MAVTV.

According to Joyce Julius and Associates®, in 2011 the Lucas Oil Off Road Racing Series created over $63.4 million in value for series sponsors and an additional $48.4 million in value for team sponsors, for a total annual exposure value of $111.8 million to the series and team sponsors.

 

“With eight times the programming on CBS-affiliated networks in 2012 and two re-airs for all MAV TV shows, the Lucas Oil Off Road Racing Series will receive 106 additional hours of total air time over 2011-an incredible 85% increase over last year,” said Alex Striler, Director of Sales and Marketing for the Lucas Oil Off Road Racing Series.  “We expect the total exposure value for our 2012 series sponsors and team sponsors to increase proportionally.”

Related Links:

Lucas Oil 

Lucas Oil Off Road Racing Series

CBS Sports
NBC Sports
 

SPEED 

MAV TV: American Real  

 

 

About the Lucas Oil Off Road Racing Series:
The Lucas Oil Off Road Racing Series is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit  www.LucasOilOffRoad.com.

 

 

About Lucas Oil Production Studios:
Owned by Lucas Oil Products, Inc., Lucas Oil Production Studios produces and edits over 300 hours of original, high quality HD television programming yearly. Located in Corona, CA, the studio employs a full-time staff of professional directors, producers, HD video editors, videographers, engineers and graphic artists. The studio creates original, state-of-the-art, HD television action sports and other unique programming for broadcast on 5 major national networks. For more information please visit www.LucasOil.com.

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