Mad Media and Ken Block receive Honoree Award for 13th Annual Webby’s

Mad Media and Ken Block have been selected as official Honorees in the sports category, for the 13th annual Webby Awards for the viral film project, titled “Ken Block: Gymkhana Practice”.
The Gymkhana film has enjoyed well over Twenty Million views across You Tube,, and other automotive related websites since it’s launch in late 2008.

As a result of the exceptional quality of submissions this year, the Academy recognized outstanding entries as Official Honorees alongside their Nominees and Winners. The Official Honoree distinction is awarded to the top 15% of all work entered that exhibits remarkable achievement.  With nearly 10,000 entries received from all 50 states and over 60 countries, this is an outstanding accomplishment for Mad Media and Ken Block.

“We are very very honored to have received this recognition from the Webby Awards group. It really highlights the impact this project has had on the automotive community, and demonstrates how a cool idea can become culturally relevant with the right execution”, commented Mad Media partner and Director of Television / Film Production, Joshua Martelli. “To be named alongside HBO, ESPN, IMG, the PGA, and Yahoo is proof that dynamic and engaging content can be produced by modern independent film groups and receive top billing because of the democratization inherent in the world of viral film production. We are thrilled, and extremely grateful to the Academy for their efforts in recognizing outstanding viral video media, and want to thank Ken Block, his sponsors, the entire DC Shoes team, and our own Mad Media crew for helping produce such a ground-breaking project.  ”

Mad Media and DC Shoes are currently in pre-production on the next round of Gymkhana madness with Ken Block.
Meanwhile fans of the project can view a newly released “Bonus Video” on the DC Shoes Gymkhana website, that features behind the scenes footage, a few crashes and out-takes, and some additional footage that didn’t make the original video cut:

To contact Mad Media Director of TV / Film Production, Joshua Martelli, e-mail: [email protected]
For more information on Mad Media visit:
For more information about Ken Block visit:
For more information on the Webby Awards visit:
To see other Honorees in the Sports Category visit:


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