Mad Media Produces New Spot for Ken Block and The Monster World Rally Team – race-deZert.com

Mad Media Produces New Spot for Ken Block and The Monster World Rally Team

Ken Block’s Ford Fiesta under the spotlight and the Monster World Rally Team 2010 Schedule
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Ken Block and the Monster World Rally Team have just released a new viral video clip showcasing their 2010 Ford Fiesta, and the teams complete 2010 race schedule.
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The spot features an incredible montage of hyper-realistic images that highlight the design of the car, along with dynamic shots of Ken Block and his co-driver Alex Gelsomino.
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Director Joshua Martelli lead the Mad Media crew through two intense days of photography using their RED ONE camera package.
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DP Milan Spasic , AD/Editor Ryan Holdridge, and 1st AC Eric Everley assisted as they shot and cut the ninety-second spot in a mere two days at FPI Studios in Auburn Hills, Mi alongside still photographer Tony Harmer.
The post production workflow included processing with the RED Rocket card, a trip through RED’s Cine X software, and editing with Apple’s Final Cut Pro 7.
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“There’s never been anything produced like this for a World Rally or North American rally athlete or team”, commented Mad Media Director of Film/TV Production, Joshua Martelli. “It’s part high-end car commercial, part hip-hop music video. Except that we let the car and Ken remain the focus of the piece, and skipped all the BS with smoke machines and half-naked girls. In the end, it showcases the radical design or ‘livery’ of the car, and most importantly captures Ken’s personality. I think both old school and new school rally fans will love it – and fans of Ken will be stoked as well. As usual, Ken gave us great creative input, but allowed us to experiment a bit and the result is quite stunning. I also have to credit MWRT’s Marketing Manager Brian Scotto, photographer Tony Harmer (who designed some of the flashier lighting set-ups), and FPI Studios for help with project. It was a team effort all around, and it shows in the work.”
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Mad Media has been retained by the Monster World Rally Team to produce coverage of all the Rally America National Championship events, as well as a host of special projects.
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Look for a constant stream of premium and fun content on the teams website at: www.monsterworldrallyteam.com
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