February 18, 2014, Felton, Calif. — Desert Dingo Racing announced today that Mad Media has signed on as chief sponsor for the team’s first race of the 2014 season – the legendary General Tire Mint 400, presented by Polaris which takes place March 12-15 in Las Vegas. Over one thousand of the world’s top off-road championship competitors will do battle in twenty different classes of vehicles across the brutal and unforgiving Mint 400 racecourse in front of thousands of spectators and race fans. Crowds in excess of forty thousand are expected to attend the festivities on Fremont Street East as well as The Mint 400 race – which are free to attend.
“We raced the Mint in 2009 and had an absolute blast,” said Desert Dingo co-founder Jim Graham. “The Mint 400 has the best spectating access, the best media coverage, and is by far the most challenging off road races in America.”
The Mint 400 features a week of festivities in Las Vegas, including the 4 Wheel Parts Mint 400 Off Road Vehicle Parade down the Las Vegas Strip on Wednesday March 12, the Rugged Radios Driver Meet & Greet March 13, Contingency and Tech Inspection on March 14 on Fremont Street and racing on Saturday, March 15 just South of Las Vegas near Jean, Nevada.
“We love the underdogs and the Desert Dingo Racing team has raced some of the toughest courses in off road racing,” said Mad Media co-founder Joshua Martelli. “We also respect their work supporting diabetes outreach and education and working with underprivileged kids.”
Desert Dingo Racing campaigns a 1969 Volkswagen Beetle in off road races in the U.S. and Mexico. The team is the official World Diabetes Day off road race team and works with the International Diabetes Federation to raise money for diabetes education and awareness programs. The team makes the car available for public events and distributes thousands of hero cards with the warning signs of diabetes printed on the back in English and Spanish.
About Desert Dingo Racing
Desert Dingo Racing is a team of high tech professionals based in Santa Cruz and Silicon Valley who campaign a 1969 VW Beetle in off road races in the U.S. and Mexico. They are the official World Diabetes Day off road racecar and the team raises money for diabetes education and awareness programs sponsored by the International Diabetes Federation. To learn more visit www.desertdingo.com
About Mad Media
2014 marks the fifth year that Mad Media will return as the exclusive marketing group and television production team for The Mint 400. Mad Media was hand picked by General Tire to cover the 2010 Mint 400, and they have produced uninterrupted national television coverage – and accompanying DVD and digital programming via iTunes, for the past five years. Mad Media has expanded the reach of the historic Mint 400 race to a global audience – and they will be expanding their coverage in 2014. The Mint 400 will air on Sunday, July 6, 1:00 PM – 3:00 PM ET on NBC as part of the Red Bull Signature Series, the most progressive action sports property in the world.