Magnaflow Exhaust Products Named “Official Exhaust of the Lucas Oil Off Road Racing Series”
Corona, California (March 3, 2010) – Today, it was announced that Magnaflow Exhaust Products has been named the “The Official Exhaust of the Lucas Oil Off Road Racing Series.” With a significantly expanded scope in the short course off road racing series that includes their sponsorship of the Greg Alder Pro 2 Unlimited truck, Jerry Daugherty Pro 4 Unlimited, Aaron Daugherty Pro Lite Unlimited and Stephan Papadakis Pro Lite Unlimited, Magnaflow will be presenting the 40 foot, infield Jumbotron.
“Magnaflow has had a long history of involvement in off road racing. While we supported teams in the series during the 2009 season, we had the opportunity to evaluate short course off road racing and the Lucas Oil Off Road Racing Series,” said Magnaflow Exhaust Marketing Manager, Robert Wilson. “This is extremely intense and exciting racing and the series gives us a fantastic platform to build a strong presence for Magnaflow Products in this marketplace. We are enthusiastic to be entering into this partnership with Lucas Oil.”
While developing their impact on the short course off road racing series, the Magnaflow program will encompass a variety of elements that reach into the full spectrum of Lucas Oil motorsports properties through their participation in “Team Lucas.” Magnaflow’s individual team sponsorships in the Lucas Oil Pro Pulling League and top fuel boat driver Ken Price in the Lucas Oil Drag Boat Racing Series will compliment their complete immersion into those series along with the Lucas Oil Late Model Dirt Series.
For information about Magnaflow Exhaust Products, please visit Magnaflow.com.
About the Lucas Oil Off Road Racing Series:
The Lucas Oil Off Road Racing Series is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit LucasOilOffRoadRacing.com
About Team Lucas:
Team Lucas is a comprehensive marketing program that unites the full spectrum of properties under the Lucas Oil Products umbrella. The complete Team Lucas package unites an extensive array of over 300 hours of national and international television, print and viral media and radio with on-site activation opportunities to create and grow brand identity for its partners. In addition to the Lucas Ranch in Missouri and Lucas Stadium, home of the Indianapolis Colts, motorsports properties within Team Lucas include: The Lucas Oil Off Road Racing Series, Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling League, Lucas Oil ASCS Sprint Car Dirt Series, Lucas Oil Drag Boat Racing Series, Rockstar Energy Drink Modified Racing Series, the Morgan Lucas NHRA Racing Team and Jason Patison Racing. For more information about Team Lucas, please visit: Lucasoil.com