Monster Energy Partners with TORC: The Off-Road Championship Series -

Monster Energy Partners with TORC: The Off-Road Championship Series


Agreement Secures Monster Energy as the Exclusive Energy Drink of the TORC Series

DANA POINT, Calif. – The Armory announced today that energy drink leader Monster Energy has become the exclusive and official energy drink of TORC: The Off Road Championship, the nation’s premiere short-course off road racing series. The Dana Point, CA ad agency and production company recently acquired the racing series and has been busy making strategic changes including new series partners.

Monster Energy is no stranger to short-course off road racing. For years, the brand has been a leading supporter of the sport and helped multiple athletes earn championships. Their familiar black & green scheme adorns some of the most prominent race trucks in the country including 2013 TORC PRO 4 Champion Johnny Greaves, as well as the 2013 TORC PRO 2 Runner-Up and son CJ Greaves.

“The opportunity to work with Monster Energy, a brand that is regarded by many as one of the most progressive in the world, is truly an honor for TORC,” says BJ Birtwell, President of TORC: The Off-Road Championship. “Their commitment to not just being a partner of our series, but also elevating our sport to new heights through innovative marketing is exactly what this sport needs.”

Monster Energy is deeply involved in all types of sports and entertainment and constantly searches for the most innovative opportunities that embody the spirit of the brand.

“Monster Energy is looking forward to joining the TORC Series again and being a part of a cool off-road series of events, says Mitch Covington, VP of Sports Marketing at Monster Energy. “Monster Energy has been involved in the off-road community for many years and we think BJ and the new management team are going to do a great job with it.”

The relationship between TORC and Monster Energy provides the energy drink brand with a long list of benefits that involves national and regional media, digital and social media collaboration, onsite offerings as well as a heavy content plan. It also brings TORC fans the added benefit of ticket discounts at select events.

Monster Energy’s onsite activation at events is one of the most exciting things TORC fans can look forward to. “Monster is known for bringing a level of energy to events that is unrivaled,” says Birtwell. “They certainly know how to give back to their loyal customers through incredible event experiences, and that’s what makes this announcement so thrilling for TORC fans all over the country.”

For more information on the TORC Series, visit or join TORC on Facebook at and on Twitter using @torcoffroad.

About MONSTER Energy
Based in Corona, California, Monster Beverage Corporation is a leading marketer and distributor of energy drinks and alternative beverages. The Company markets and distributes Monster Energy® brand energy drinks, Monster Energy Extra Strength Nitrous Technology® brand energy drinks, Java Monster® brand non-carbonated coffee + energy drinks, X-Presso Monster® brand non-carbonated espresso energy drinks, M-3™ super concentrated energy drinks, Monster Rehab™ non-carbonated rehydration energy drinks, Worx Energy® shots, and Peace Tea® iced teas, as well as Hansen’s® natural sodas, apple juice and juice blends, multi-vitamin juices, Junior Juice® beverages, Blue Sky® beverages, Hubert’s® Lemonades, Vidration® vitamin enhanced waters, and PRE® Probiotic drinks.

About The Armory
The Armory is a new brand of advertising agency with in-house production capabilities, specializing in the execution of digital, social, experiential and production initiatives. For more information or business inquiries, please email [email protected] or visit

Media Relations:
Brandon Mudd
[email protected]

Driver/Sponsor Relations:
Alison Carter
[email protected]

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