Mopar® Will Join Jeep® Enthusiasts to Celebrate the
10th Anniversary of Jeepfest
Brand to feature the “Mango Tango” Wrangler at Pearson Park in New Castle, Pa..
Auburn Hills, Mich. — Mopar® is headed to Pearson Park in New Castle, Pa. to take part in Jeepfest, a one-day event for all Jeep® owners and enthusiasts. This year’s event takes place on Saturday, Aug. 21, 2010, and will consist of a wide variety of activities for the whole family, including a Jeep vehicle show, Jeep obstacle course, raffle prizes and activities for kids.
This year marks the 10th anniversary of Jeepfest and Mopar will be joining the celebration with a multi-car display featuring the “Mango Tango” Wrangler Unlimited with the new Mopar offroad trailer, the Jeep Lower Forty, Mopar XJ Stroker and other accessorized Jeeps and parts displays.
Mopar and Jeep enthusiasts will also be able to purchase Mopar Authentic Performance Gear at the Mopar Image Center. Mopar will be selling a variety of merchandise including hats, t-shirts, keychains and more.
Exclusive video footage from Jeepfest will be available for viewing on “Mopar Captured,” Mopar’s official YouTube channel. Mopar fans can access the channel at http://www.youtube.com/user/moparcaptured.
Mopar has introduced numerous industry-first features including:
Camper trailers: first to introduce off-road camper trailers
Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
FLO TV: first to offer live, mobile television
WiFi: first to offer customers the ability to make their vehicle a wireless hot spot
WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
About the Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand.
Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Chrysler, Dodge, Jeep and Ram Truck vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Dodge, Jeep and Ram Truck vehicles—a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at http://www.mopar.com.
More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s—the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.
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ON THE INTERNET
Visit Chrysler’s Media Services Web site at http://www.media.chrysler.com for additional Chrysler and Mopar news. For additional information about Mopar, log on to http://www.mopar.com or http://www.moparspeed.com.