NORRA 50th Anniversary Ceremony – Honoring Off-Road Racing in Baja –

NORRA 50th Anniversary Ceremony – Honoring Off-Road Racing in Baja


Oct. 2017, Ensenada, B.C.: Baja racing started in Mexico at the stunning Baja California Peninsula, a land of astounding contrasts, formed by deserts, canyons, seas, forests, valleys, oasis; since 1967, the cornerstone has being Ensenada, located between the Pacific Ocean and the Sea of Cortez, with overflowing natural attractions, extraordinary Mediterranean weather, unbeatable cuisine and the best craft beer and wines of Mexico, in the process has become a top choice destination for national and international tourism.

Baja racing has conquered thousands of fans and racers on its first 50 years, becoming an international sport, a lifestyle, a huge promoter of the wonderful Baja Peninsula, in particular, has given a unique identity and established Ensenada as the Off-Road World Capital.

To celebrate this historic milestone, the City of Ensenada, the Baja California State Government, off-road fans and the tourism industry are honored to celebrate 50 YEARS OF BAJA RACING, a culture that has developed beyond the sport and bringing many social, cultural and economic benefits to the Baja Peninsula.

To start things up, on Monday September 25th, in an emotive ceremony, the Mayor of Ensenada, Marco Novelo (above), within the presence of Off-road racers, promoters and fans, officially declared Ensenada as the Off-road World Capital, recognizing the positive impact of Baja racing in our region, and becoming a successful industry around the globe.
Ensenada is a mecca for great food, craft beer and wine, under this context, Proturismo de Ensenada and Cervecerîa Transpeninsular developed a collaboration to produce a commemorative craft beers series, that would be release on Friday October 13, and consists of 6 beer styles named after iconic Baja racing spots: Ojos Negros Stout, Zoo Road IPA, El Arco Amber Ale, La Purisima Blonde, Punta Conejo Pale Ale & Land’s End Session IPA. 
With the 90% of wine production in Mexico, Ensenada has earned international recognition with extraordinary wines, on Friday November 3, in a special collaboration Ensenada Off-Road World Capital between Proturismo de Ensenada and Santo Tomas Winery, the oldest winery in Mexico, a commemorative edition of red and white wine labels would be release for public sale. 
As part of a city tribute to the sport, on Sunday November 12, the inauguration of the Off-Road Walk of Fame, to honor Mexican 1000 (1967-1973) and Baja 1000 (1975-2016) overall vehicle and motorbike winners, that consists of 49 marble plaques to be located on the boardwalk in front of Riviera Cultural Center. 
The celebration will continue with an Off-Road Festival inside the Riviera Cultural Center Gardens, from 12 pm to 10 pm, with the exhibit of 16 classic off-road vehicles and motorbikes and have legendary racers signing autographs alongside their vehicles. In addition, a big party with a music, food & beverage court, commemorative craft beers & wines, kids & family area, remote control race competitions, sponsors exhibits, and many surprises. 

A big night on Tuesday November 14, when the Baja Racing 50th Anniversary Ceremony will take place in the fabulous Casino & Catedral rooms inside Riviera Cultural Center, tickets will include hors d’oeuvres, craft beer, wine, soft drinks, three course dinner, souvenirs, and the official ceremony to honor Baja racing pioneers, top Baja 1000 overall winners and top Baja 1000 Mexican winners, with participation of Federal, State and City officials, race legends, hall of famers, promoters, racers, sponsors and fans, with the solid purpose to celebrate this epic moment & the success of Baja racing. 

Starting 8 am, the Score 50th Anniversary Baja 1000 contingency expects more than 450 Ensenada Off-Road World Capital registrations, and it will be held in a two day window, between Tuesday 14 & Wednesday 15, where vehicles, fans, racers, music and food, melt into an extraordinary street fiesta that will gather more than 20,000 visitors, preparing themselves for Thursday 16, when the first motorbike will take the green flag at 12:01 am to start the legendary Baja 1000 50th Anniversary Edition, an official starting ceremony will take place at 9 am, to be follow by the first trophy truck start at 10 am. 

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