The Latest From NORRA
with Method Race Wheels
Today, one of the most intriguing Mexican 1000 partnerships comes from Method Race Wheels, an upstart entry in the highly competitive off-road and light truck wheel industry. Founded in 2010 by longtime industry veteran Kevin Fitzgerald, his son Bud and Colbey Groom, Method Race Wheels has established a solid foothold in the market place thanks to innovative design, product innovation, interactive social media and disruptive marketing.
|From that perspective, Method Race Wheels’ successful recipe is far beyond executing a formulaic business plan. If asked, the brain trust behind the brand will place much if its impressive progress on two things: focusing on the off-road marketplace and placing faith in the power of passion.
As presenting sponsor for the 2019 Yokohama Tires NORRA Mexican 1000, Method Race Wheels not only provides much needed support to rally organizers and several high-profile race teams, but also is an enthusiastic competitor with several top-notch entries in the event itself.
The Fitzgeralds and Groom are avid racers themselves, competing in most recent NORRA Mexican 1000s with their ultra-cool #74 Ford F-100 race truck built by longtime Method Race Wheels partner and off-road builder Jake Velasco. The Method #74 F100 is cross over from the classic truck of the 1970’s but is designed from the ground up to be one of the cleanest and most comfortable race trucks ever. While the team has finished several races since the truck’s debut in 2014, they hope to take home the Vintage Open Truck class victory at next month’s rally.
“NORRA is blessed to have a great group of corporate supporters on board for this year’s Mexican 1000,” explained President Mike Pearlman. “What’s even more fun is to have people from Method Race Wheels, Walker Evans Racing and South Point Hotel Casino come down and join us as racers. There aren’t many events in all of motorsports that enjoy that level of participation that’s for sure.”
Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970’s.
The 2019 YOKOHAMA NORRA Mexican 1000 is supported by Yokohama, Method Race Wheels, South Point Hotel Casino, Walker Evans Racing, Bilstein Shock Absorbers, STEEL-IT, Multitool USA, RIGID, Savvy Offroad, VP Racing Fuels, Timberline, Ensenada Proturismo, Mastercraft/Impact Safety, Cerveceria Transpeninsular, Roganto, Biltwell Inc., Schampa, Racing TraX.com, Satellite Phone Store.com, P.C.I. Race Radios, WARN, Magic Bullet, US Action Trax.com, and many more.