Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, five-day rally includes vintage off-road vehicles and motorcycles, as well as modern desert cars, pre-runner trucks, buggies, UTVs and bikes.
Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970’s.
The 2019 YOKOHAMA NORRA Mexican 1000 is supported by: Yokohama Tires, Method Race Wheels, South Point Hotel Casino, Bilstein Shock Absorbers, STEEL-IT, Multitool USA, RIGID, Walker Evans Racing, Savvy Off Road, Timberline, PCI Race Radios, Amber Racing Services, F&L Fuel, Schampa, Satellite Phone Store and the Off Road Motorsports Hall of Fame (ORMHOF).