May 24, 2021
Presented by 4 Wheel Parts
May SCORE Journal—review of BFG SCORE San Felipe 250,
Preview of BFGoodrich Tires 53rd SCORE Baja 500 race
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico — Looking back masterfully on the most recent race and looking forward with elegance at the next race, the May SCORE Journal digital magazine is now is now live and shines a spectacular spotlight in words, images and videos on the first two events on the 2021 SCORE World Desert Championship schedule.
An in-depth close look at Bryce Menzie’s overall victory in the BFGoodrich Tires 34th SCORE San Felipe 250, presented by Ford along with various features and interviews, this month’s Vol. 7, No. 5 of the critically-acclaimed SCORE Journal also includes an expansive, detailed preview of next month’s BFGoodrich Tires 53rd SCORE Baja 500, presented by 4 Wheel Parts. The digital online magazine that is now available online in both English and Spanish.
This dynamic, colorful and massive 125-page issue is full of interactive news and feature stories, the issue is now live on the SCORE website at www.score-international.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/i/
“In this expanded race review and race preview edition we should engage our expanding audience for greater lengths of time,” commented Jim Ryan, SCORE Sales and Marketing Director. “Our season-opening BFGoodrich Tires 34th SCORE San Felipe 250 was extremely successful on many levels, despite once again operating under strict COVID protocols.”
“The return to the El Dorado Ranch facilities was well-received by the Mexican government, racers and sponsors. The race featured 269 starters, the third most in the history of this 34-year iconic race.”
“SCORE Social media platforms and extended coverage continued to set new audience reach levels for this race event with SCORE Live Stream, SCORE Media, Live Tracking and SCORE Journal numbers all setting new records.”
“The stage has clearly been set for an epic BFGoodrich Tires 53rd SCORE Baja 500, presented by 4 Wheel Parts. Stay tuned to enjoy the world’s greatest desert racers in another battle royale in the magnificent Baja California peninsula.”
INSIDE VOL. 7, NO. 5
Vol. 7, No. 5 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
In its seventh year of publishing, the SCORE Journal this month recaps the season opener in San Felipe and previews Round 2 in Ensenada.
The cover feature story captures in pictures and words the thrilling SCORE San Felipe 250 victory by Bryce Menzies by a mere 15 seconds over Luke McMillin.
Among the features is the victory in the unlimited Class 1 by the mother/son team of Shelby Reid and Cody Reid in their sparkling new AWD Alumi Craft-Chevy open-wheel desert race car.
There are also San Felipe break-out pieces on individuals and groups of classes led by the stunning Pro Moto Unlimited victory by Derek Ausserbauer while riding solo.
Among the other features re on Jason Coleman, Chase Warren, Edgar Cota and Kristen Watlock, the first lady of SCORE racing.
Also highlighted are the impressive 62 total UTV starters and class winners Brandon Schueler/Cayden MacCachren, Mike Cafro, Justin Elenburg and Luis Fernando Garcia.
The May SCORE Journal also honors prolific age-group motorcycle race Jim O’Neal, 74, who will be the Grand Marshal for this year’s SCORE Baja 500 while racing again in the Pro Moto 50 class with Giovanni Spinali.
As in every issue, this month’s SCORE Journal also highlights several new products being launched in the industry and off-road world.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the races that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers per issue, with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s October 2020 (SCORE Baja 1000 preview) issue delivered a record 1.96 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded over 484,619 unique viewers/readers.
The SCORE website for the race week of the 53rd SCORE Baja 1000 in November of last year had a record 2.3 million unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates.
During race week for last year’s SCORE Baja 1000, SCORE Facebook generated a record 4.1 million people reached with 421,832 facebook engagements, 50,843 likes and 8,521 shares.
In Social Media Analytic for the 2020 SCORE Baja 1000 race week, data includes SCORE, driver, sponsor, team and media activity. Total social impact shows 2,4000 total social posts analyzed, 2.1 million total interactions, 6.1 million total video impressions and 40.3 million impressions on branded posts.
On the SCORE website during the 2020 SCORE Baja 1000 race week, traffic allocation saw 2,033,219 unique viewers.
And the SCORE Journal’s August 52nd SCORE Baja 500 (2020) preview issue was viewed by 1,663,880 readers.
SCORE app on race day for the 2020 SCORE Baja 500 saw 114,900 total active downloads and 179,355 total sessions.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
2021 SCORE SKED
Here are the three remaining dates of the four-race 2021 SCORE World Desert Championship which is being held exclusively in Baja California, Mexico for the sixth consecutive year:
- BFGoodrich Tires 53rd SCORE Baja 500, presented by 4 Wheel Parts—
June 9-13, Ensenada, Baja California, Mexico
- 2nd SCORE Baja 400, presented by VP Racing Fuels—
September 14-19, Ensenada, Baja California, Mexico
- BFGoodrich Tires 54th SCORE Baja 1000, presented by 4 Wheel Parts—
November 15-20, Ensenada, Baja California to La Paz, Baja California Sur, Mexico
ESPN TV NETWORKS AGAIN IN 2021
For the third straight year, the 2021 SCORE World Desert Championship races are airing on the ESPN family of networks. The four-races will air as specials on the World of X Games program on ESPN2.
ABC first covered the 1967 and 1968 Baja 1000 races on the old ABC Wide World of Sports show with Jim McKay and again in the late 1980s with veteran motorsports journalist Sam Posey.
All of the SCORE race coverage shows also continue to air internationally in nearly 25 countries in Europe, Asia, Latin America and South America via syndication and ESPN International. The shows are co-produced by SCORE International and SoCal’s award-winning BCII TV.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Sustainable Economy and Tourism, XXIII Ensenada Municipal Government, XXIII Mexicali Municipal Government, Mexicali and San Felipe COTUCO, Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.