PEAK Antifreeze and Coolant, PEAK Fleet Charge and PEAK Final Charge to be featured as the “Official Antifreeze and Coolant of TORC”
CHICAGO (November 7, 2013) – PEAK® Antifreeze announced today that it has entered into a multi-year agreement with TORC – The Off Road Championship Series to become the exclusive antifreeze partner beginning in 2014. The partnership will feature PEAK Antifreeze and Coolant, PEAK Fleet Charge and PEAK Final Charge as the “Official Antifreeze and Coolant of TORC.”
The partnership will provide PEAK with a presence at all TORC Series events throughout 2014 as well as commercial inventory on NBC Sports Network broadcasts. PEAK also plans to provide exciting experiences for fans on-site through activations at various events during the 2014 season.
“PEAK is thrilled to expand our sponsorship of TORC – The Off Road Championship Series,” said Bryan Emrich, Senior Vice President of Marketing for PEAK. “The drivers and vehicles on the TORC Series are put through tremendous rigors, and we believe this aligns with the quality of PEAK products and our commitment to racing.”
“It is such an exciting opportunity for the TORC Series to partner with a brand like PEAK,” said BJ Birtwell, President of TORC: The Off-Road Championship Series. “PEAK is always pushing the limits, not only to create the best quality products, but also to engage in meaningful sponsorship initiatives that their consumers are passionate about. We are looking forward to engaging with PEAK to spotlight this sport and create new and exciting experiences for off-road racing fans.”
PEAK will continue to sponsor driver Luke Johnson in the PRO-Light division. The 2014 season will mark Johnson’s fourth year in the series. He joined the series in 2009 and was subsequently named the TORC Series Rookie of the Year. He has quickly battled his way up the ranks and is currently ranked first in the Pro Buggy division.
PEAK has been actively involved in motorsports for over 30 years, providing the brand with a platform to showcase the excellence and competitive quality of its family of brands. It’s foray into the TORC Series dates back to 2012, when PEAK signed on as the presenting sponsor of the Rick Huseman Memorial Cup, the largest paying PRO CUP race of the year.
For more information on the PEAK family of products and the brand’s involvement with TORC: The Off Road Championship Series, please visit www.peakauto.com or Facebook.com/peakauto.
About Old World Industries
Old World Industries, LLC is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets in more than 30 countries worldwide. Old World’s brands include a full line of PEAK® Performance Products including Antifreeze, Motor Oil, Washer Fluid, Electronics and Wiper Blades; SIERRA® Antifreeze; Fleet Charge® Fully Formulated Coolant; Final Charge® Heavy Duty Global Extended Life Antifreeze/Coolant; SmartBLADE™ Premium Wiper Blades; HERCULINER® Truck Bed Liner Kits; and BlueDEF® Diesel Exhaust Fluid. For more information, please visit www.peakauto.com.