Pirelli North America Sponsors the
2021 Rebelle Rally
To kick off the partnership, the Rebelle Rally has joined Pirelli’s Formula 1®
VIP sweepstakes for the Austin Grand Prix.
September 10, 2021 (Reno, NV) – The Rebelle Rally is proud to announce global tire manufacturer Pirelli as a 2021 rally partner. The company has a long history dating back to 1872 and manufactures a wide range of quality products from car, motorcycle, and bicycle tires. Pirelli’s popular Scorpion line is designed for SUVs and trucks with strong performance off-road and on-road, including a wide variety of terrains, surfaces, and conditions.
While the Rebelle Rally might conjure up images of Jeep vehicles rolling on chunky mud tires, the event has been won by a diverse range of vehicles including not only Jeep but also Lexus, Rolls-Royce, and Porsche. Similarly, Pirelli tires might recall scenes of elegant Formula 1® racing in Monaco, but the brand’s Scorpion™ All-Terrain Plus has the technology and features to rival the best-known all-terrains on the market.
“The whole premise of the Rebelle Rally is to crush stereotypes,” Rebelle founder Emily Miller noted. “Pirelli is doing the same thing in the all-terrain tire market.”
The Scorpion™ All Terrain Plus and Scorpion™ ATR are Pirelli’s flagship light truck tires, developed for drivers of SUVs, pickups, and crossovers who want to strike a balance between on-road civility and off-road capability with minimal compromises. The Scorpion™ All Terrain Plus is designed with a focus on durability, wear resistance, and traction in all conditions including snow. The well-rounded tire has even earned the Three Peak Mountain Snowflake (3PMSF) designation for its remarkable traction in the snow and ice. And this year, Pirelli introduced the new Scorpion™ AS Plus 3, a new Touring All-Season tire for crossovers, sport utility vehicles, and pick-up trucks with a 70,000 mile limited treadwear warranty.
“We have put these tires to the test and I have been impressed with how well they perform,” Miller confessed. “They make very few compromises; they are well matched to the SUVs, trucks and X-Cross™ vehicles you see on the rally, which are the ones the public drives everyday. Tires are the critical link between your vehicle and the terrain. Their importance in an event that spans eight days of competition and over 2,500 punishing kilometers of terrain cannot be overstated.”
Sustainability as a shared core value
Pirelli also shares the Rebelle Rally’s commitment to sustainability, with innovation that includes the world’s first FSC-certified (Forest Stewardship Council) tire manufactured from sustainably sourced natural rubber and rayon. The Pirelli Sustainability Model is inspired by the United Nations Global Compact, of which Pirelli has been an active member since 2004. Pirelli is also the tire of choice for Rivian on their fully electric R1T truck. The Pirelli Scorpion™ All-Terrain Plus carried Rebelle Rally veterans Emme Hall and Rebecca Donaghe to a top ten finish in the highly competitive 4×4 class in 2020.
Founded in Milan in 1872, today Pirelli stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. The company’s product range consists of innovative tires for cars, motorcycles, and bicycles due to the solid partnerships with the most prestigious manufacturers. These collaborations allow Pirelli to develop tires, depending on the model, which are tailor made to satisfy the specific needs of the most sophisticated consumers. Learn more at pirelli.com
About the Rebelle Rally:
The Rebelle Rally is the longest competitive off-road rally in the United States. Traversing over 2,500 kilometers through Nevada and California’s iconic terrain, it is an endurance competition for women consisting of precision driving and navigating – not fastest speed. The competition is innovative and unique, using maps, compass, roadbooks and strategy – known as Rebelle Format. GPS and other electronic devices are strictly prohibited. Remote and off-grid for eight competition days, the Rebelle Rally is considered a providing ground for people, products and stock manufacturer vehicles.
To learn more, visit www.rebellerally.com.