The Traxxas TORC Series showcases the absolute best of U.S. off-road short-course racing, and Red Bull has officially joined them as a series partner, bringing further exposure to the series by distributing TORC’s The Off-Road Championship TV show to markets around the world.
Beginning with a look back at the 2010 TORC season, Red Bull Media House will open up a wider audience for the action-packed Traxxas TORC Series, expanding TORC’s established tradition and popularity here in the States to new viewers around the world. The 2011 TORC – The Off-Road Championship TV show is set to deliver 20 new episodes this year.
“As a driver and 2010 PRO2 Class champion of the TORC Series, I was so impressed with the steps USAC took to make the TORC TV series the best,” said Rick “RJ” Johnson. “With USAC teaming up with a premium brand like Red Bull, it will be over the top. What Red Bull has done in the energy drink world – as well as in action sports – they will do the same in global broadcasting with the TORC Series.”
Added United States Auto Club (USAC) President Kevin Miller: “TORC has an amazing opportunity with Red Bull to deliver what we feel is the world’s greatest off-road short course racing experience to a new and much wider audience. Not only will this benefit the rest of our series sponsors, drivers, teams and their sponsors, it will no doubt increase TORC’s fan base as we continue to expand the series.
Red Bull continues to sponsor the TORC Menzies Team featuring Pro2 Champ Ricky “RJ” Johnson, Bryce Menzies and RJ’s son, Luke Johnson.