Robby Gordon Brings Joy to Baja -

Robby Gordon Brings Joy to Baja

Robby Gordon wears many hats: Dakar team owner, SST Series owner, Dakar racer, SST racer and desert racer but Robby put on a different kind of hat this past week, a Santa Hat for the kids in Baja. “I have wanted to do this for a long time and I finally had the opportunity to come to Baja to give something back in return of all the years of racing here. It’s all about making the kids smile this time of year.” -Robby Gordon


Robby Gordon went to Ensenada on Friday, December 18 with his family, Sheldon Creed and part of his crew to visit some of the schools in Santo Tomas and Uruapan and spend time with the kids and hand out toys. The day started at Walmart where the Speed crew bought thousands of dollars in all types of toys: Hot-Wheels, Barbies, soccer balls, and toys for kids of all ages. Robby paid and they were off to the first school, Licenciado Clemente Rojo Elementary School in Santo Tomás which sits across from part of the Baja 1000 race course.


At the school, the kids were having a “posada,” a traditional Christmas party celebrating the last day of school for the year.  The kids knew about a surprise that the director and the teachers had for them but they had no idea what the surprise was. They lost their minds when they saw the #77 Trophy-Truck pulling into the school. Robby did a couple of donuts before he got out to spend time with the kids showing them the second part of the surprise, a van full of toys for them.


One by one the kids had the chance to say “hola” and “Feliz Navidad” to Robby while he and his family gave toys to each one of them. You could see smiles on everyone face from the kids to the Speed Energy team. During the day, the people of the school shared “buñuelos” and “champurrado,” traditional Mexican Christmas food (highly recommend, you should try if given the chance). After each child received a toy, they performed a little Christmas play saying thanks to Robby and all the crew for such a great day.

We followed Robby to the second school in the town of Uruapan. Once again the kids went crazy when they saw Robby and his Trophy-Truck pulling inside the place. This was the second and final stop planned to give toys to the kids and at the end of the day, hundreds of kids had smiles on their faces thanks to Robby and his humble act. Robby is part of a group of many people in the off-road industry such as Malcolm Smith, Cameron Steele, and Robert Acer, to name a few, who give something to help people in need. Hopefully more and more people will join these others in giving back to the less fortunate in beautiful Baja.



  1. Robby,
    These Kids will remember your act of kindness for the rest of their lives, the world needs more individuals like you!

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