SCORE INTERNATIONAL AND AURA360 OFFER FANS COMPREHENSIVE BAJA 1000 VIEWING EXPERIENCE - race-deZert.com

SCORE INTERNATIONAL AND AURA360 OFFER FANS COMPREHENSIVE BAJA 1000 VIEWING EXPERIENCE

SCORE INTERNATIONAL AND AURA360 OFFER FANS COMPREHENSIVE BAJA 1000 VIEWING EXPERIENCE

Race distribution to span network, cable and international television, on-line and multiple DVD releases following the 42nd SCORE Baja 1000

NEW YORK, NY: November 18, 2009 — Aura360 Ventures together with SCORE International will once again provide extensive video to a global audience from the desert at the 2009 SCORE Baja 1000.

The 2009 SCORE Baja 1000 will air on NBC’s World of Adventure Sports show as a one hour special on December 19th at 2:00 p.m. ET/11:00 a.m. PT. The one hour show will also be televised on Universal HD and be distributed world-wide via ESPN International.

Video from the race will immediately be posted on-line by an edit crew stationed on-site; first on thebajaunlimited.com, YouTube and Facebook, followed by longer segments on Nbcsports.com and Hulu.com.

Two DVD’s will be generated from this year’s race. The official race broadcast, and the “Baja Unlimited II: Director’s Cut”, a comprehensive DVD special due out in early 2010. Narrated by legendary SCORE President Sal Fish and racer Cameron Steele, the DVD will feature some of the most compelling never seen before SCORE footage from the past 4 years in addition to behind the scenes highlights from the 2009 race. Viewers will be given an inside look at the people and moments that have made the Baja 1000 an international spectacle. The Baja Unlimited II: Director’s Cut will be available for sale in early 2010.

This year’s production will feature a series of innovative elements such as the utilization of 6 prototype GoPro HD Motorsports HERO POV cameras

Production crews will spend extra time in Baja capturing behind the scenes content.

For more information please visit www.thebajaunlimited.com.

About Aura360
Aura360 specializes in animating client brands through innovative event and media properties and related marketing ventures. Aura360’s services are structured into three operating units; Ownership & Ventures, Client Property Development & Management, and Productions. Allied business 360 Productions provides global video production services.

To learn more, please visit aura360.com or 360Productionsgroup.com

About SCORE
SCORE International, founded in 1973 by the late Mickey Thompson and headed by Sal Fish since 1974, continues today as the premier sanctioning body worldwide in the sport of desert racing. SCORE races feature 17 Pro and two Sportsman classes for cars and trucks in the U.S. with 10 additional Pro and three more Sportsman classes for motorcycles and ATVs competing in the races in Mexico. For more information, contact SCORE at its Los Angeles headquarters 818.225.8402 or visit the official website of the 2009 SCORE Desert Series at www.score-international.com.

To learn more, please visit score-international.com