TORC: THE OFF ROAD CHAMPIONSHIP ANNOUNCES NEW SERIES PARTNERSHIP WITH PEP BOYS
IRVINE, Calif. (March, 2015)— The Pep Boys – Manny, Moe & Jack are going TORC racing.
It was announced today that Pep Boys has teamed up with TORC: The Off-Road Championship Presented by AMSOIL as an Official Series partner. Based out of Philadelphia, Pep Boys is the latest nationally-recognized brand to join the TORC family.
Pep Boys operates more than 7,500 service bays in over 800 locations in 35 states and Puerto Rico, and sees the light-truck and off-road segment as an important growth category for the brand moving forward.
“Pep Boys customers are passionate automotive enthusiasts,” said Pep Boys CCO Tom Carey. “Taking part in this exciting off-road racing arena is a great opportunity to showcase the newer Speed Shop’s performance-focused products Pep Boys features.”
Pep Boys will have a significant presence at each and every TORC event as well as utilize the Series’ content marketing, social media and Television offerings. Pep Boys stores across the U.S. will be also be treated to TORC appearances and displays.
“The relationship between TORC and Pep Boys is a natural one considering the products and services our audience consumes,” said TORC President, BJ Birtwell. “This announcement provides increased scale for our series via Pep Boys’ national footprint, as well as great B2B opportunities for our Series’ sponsors and prospective sponsors.”
The full 2015 TORC: The Off-Road Championship Presented by AMSOIL season schedule is as follows:
April 24-25: Dallas, TX
May 16-17: St Louis, MO
June 18-19: Chicago, IL
June 27-28: Green Bay, Wis.
July 10-11: Charlotte, N.C.
Aug 4-5: Sturgis, S.D.
Aug 15-16: Northern Michigan, MI.
Sept 5-6: Green Bay, Wis.
For more information on the TORC Series, visit their official web site at TORCSeries.com or follow them via their social media platforms at Facebook.com/TORC or on Twitter and Instagram at @TORCOffRoad.
TORC: The Off-Road Championship Presented by AMSOIL is the nation’s premiere short-course, off-road truck racing series. Known as a collision between action sports and motorsports, TORC is the ultimate battleground for 900-horsepower race trucks competing to win the prestigious TORC National Championship. Fans from all over the world enjoy TORC through high-energy events as well as TV broadcasts. For more information, visit www.torcseries.com. For business and sponsorship inquiries, please firstname.lastname@example.org.
About Pep Boys
Since 1921, Pep Boys has been the nation’s leading automotive aftermarket chain. With over 7,500 service bays in over 800 locations in 35 states and Puerto Rico, Pep Boys offers name-brand tires; automotive maintenance and repair; parts and expert advice for the Do-It-Yourselfer; commercial auto parts delivery; and fleet maintenance and repair. Customers can find the nearest location by calling 1-800-PEP-BOYS (1-800-737-2697) or by visiting www.pepboys.com.