Corona, California (April 29, 2009) – An agreement has been finalized between Lucas Oil and Toyota Corporate Manager – Marketing Motorsports, Ed Laukes, that names Toyota as “The Official Truck” of The Lucas Oil Off Road Racing Series (LOORRS). As the “Official Truck,” Toyota is providing a fleet of their full-size Tundra 4×4 trucks to be utilized as on-track safety and support vehicles. “The Lucas Oil Off Road Racing Series is an ideal platform for us to reach our target demographic and feature the Toyota Tundra,” said Toyota’s Laukes.
The Toyota Tundra will be heavily relied on by safety and emergency crews throughout the events on the various Lucas Oil Off Road Racing tracks. These off road racing courses feature a variety of terrain including huge jumps, giant “whoop de-do” sections and rutted dirt surfaces. Lucas Oil’s Jamie Deveny, who worked closely with Laukes along with Toyota National Motorsports Manager Don Brown to complete the agreement, had this to say, “Lucas Oil looks forward to showcasing Toyota products on NBC, SPEED, VS. (Versus) and across the entire spectrum of programming where the Lucas Oil Off Road Racing series will appear this season. Toyota has been a wonderful partner of Lucas Oil’s and we’re excited to have them on board with us in the off road series.”
Toyota, with a storied history of involvement in short course off road racing dating back to their long time support of off road racing legend Ivan “Ironman” Stewart, is once again taking a pivotal role as The Lucas Oil Off Road Racing Series continues to grow in popularity. “We have a strong history in off road racing and we are enthusiastic about our involvement in Lucas Oil Series,” said Laukes on the Toyota commitment to the series.
For more information about the full-size Toyota Tundra, the Truck that’s Changing it All, please visit www.toyota.com/tundra/
For more information about the full line of Toyota cars and truck please visit www.Toyota.com
The Lucas Oil Off Road Racing Series (LOORRS) is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, LOORRS brings intense four wheel door to door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit Lucasoiloffroadracing.com