Nov. 12, Ensenada, B.C.: Baja racing started in Mexico at the stunning Baja California Peninsula, a land of astounding contrasts, formed by deserts, canyons, seas, forests, valleys, oasis; since 1967, the cornerstone has being Ensenada, located between the Pacific Ocean and the Sea of Cortez, with overflowing natural attractions, extraordinary Mediterranean weather, unbeatable cuisine and the best craft beer and wines of Mexico, in the process has become a top choice destination for national and international tourism.
Baja racing has conquered thousands of fans and racers on its first 50 years, becoming an international sport, a lifestyle, a huge promoter of the wonderful Baja Peninsula, in particular, has given a unique identity and established Ensenada as the Off-Road World Capital.
To celebrate this historic milestone, the City of Ensenada, the Baja California State Government, off-road fans and the tourism industry are honored to celebrate 50 YEARS OF BAJA RACING, a culture that has developed beyond the sport and bringing many social, cultural and economic benefits to the Baja Peninsula.
Off-Road Walk Of Fame Unveiling –
As part of a city tribute to the sport, on Tuesday November 14, at 3:30 PM (PST), the inauguration of the Off-Road Walk of Fame, to honor the Mexican 1000 (1967-1973, 2010-2017) and the Baja 1000 (1975-2016) overall vehicle and motorbike winners, that consists of marble plaques to be located on the boardwalk one block south of the Riviera Cultural Center.
Ensenada is a mecca for great food, craft beer and wine, under this context, Proturismo de Ensenada and Cervecerîa Transpeninsular developed a collaboration to produce a commemorative craft beers series, released on Friday October 13, and consists of 6 beer styles named after iconic Baja racing spots: Ojos Negros Stout, Zoo Road IPA, El Arco Amber Ale, La Purisima Blonde, Punta Conejo Pale Ale & Land’s End Session IPA.
With the 90% of wine production in Mexico, Ensenada has earned international recognition with extraordinary wines, on Friday November 3, in a special collaboration Ensenada Off-Road World Capital between Proturismo de Ensenada and Santo Tomas Winery, the oldest winery in Mexico, a commemorative edition of red and white wine labels were released for public sale.