Vol. 6, No. 12–SCORE Journal now online

December 24, 2020

Presented by 4 Wheel Parts

December SCORE Journal issue spotlights
BFGoodrich Tires 53rd SCORE Baja 1000

Vol. 6, No. 12 airing ‘LIVE’ at www.score-international.com; SCORE Journal includes
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry

    ENSENADA, Baja California, Mexico — December’s issue of SCORE Journal shines a spectacular spotlight in words, images and videos as this most unusual year ever comes to an end, on November’s amazing BFGoodrich Tires 53rd SCORE Baja 1000, presented by 4 Wheel Parts, the Granddaddy of all Desert Races.
    A close look at various classes and individuals are also part of the spotlight on the SCORE Baja 1000 are in this month’s Vol. 6, No. 12 of the critically-acclaimed SCORE Journal digital online magazine that is now available online in both English and Spanish.
     Full of interactive news and feature stories, the issue is now live on the SCORE website at www.score-international.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/i/1321285-score-journal-december-2020/0?m4=.
     In this large and colorful 106-page edition, there is also a story celebrating 44 years of BFGoodrich Tires in the SCORE Baja 1000, along with a story on Rhys Millen winning Class 7 in a truck he has built for a customer.
     “Our December SCORE Journal showcases the superb, detailed job our staff did in covering November’s BFGoodrich Tires 53rd SCORE Baja 1000, presented by 4 Wheel Parts,” said Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “The extensive coverage includes some amazing photography to compliment the outstanding text that looks in detail into several different classes and racers who added their names and accomplishments to the history of the Granddaddy of all Desert Races.”
     “From pre-race to the race itself to the finish, this issue has extensive and massive coverage of the most iconic desert race in the world. With this coverage we are saluting those valiant warriors who persevered through the pandemic and the longest and toughest loop course in the history of the SCORE Baja 1000.”
     “The issue also has the final point standings for those sturdy racers who were able to participate in one or both of our pandemic-abbreviated two-race 2020 SCORE World Desert Championship.”
     Vol. 6, No. 12 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
     The major story for this issue of the SCORE Journal is the incredible up close and personal coverage of November’s unique BFGoodrich Tires 53rd SCORE Baja 1000, presented by 4 Wheel Parts. The amazing coverage by the SCORE Journal staff also includes 14 individual stories covering many, many aspects of the race and its racers including SCORE Trophy Truck, SCORE TT Legend, Class 1, Class 10, Trophy Truck Spec, Pro Moto Unlimited, the UTV Classes, Class 7 and a special spotlight on other various classes celebrating their finishes in the one and only SCORE Baja 1000.
     As in every issue, this month’s SCORE Journal also highlights several new products being launched in the industry and off-road world.
     The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the races that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
    The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
     The SCORE Journal digital magazine, reaching an average of over 2 million unique viewers per issue, with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
     The SCORE Journal digital magazine’s October 2020 (SCORE Baja 1000 preview) issue delivered a record 1.96 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded over 484,619 unique viewers/readers.
     The SCORE website for the race week of the 53rd SCORE Baja 1000 in November of last year had a record 2.3 million unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates.
     During race week for last year’s SCORE Baja 1000, SCORE Facebook generated a record 4.1 million people reached with 421,832 facebook engagments, 50,843 likes and 8,521 shares.
    In Social Media Analytic for the 2020 SCORE Baja 1000 race week, data includes SCORE, driver, sponsor, team and media activity. Total social impact show 2,4000 total social posts analyzed, 2.1 million total interactions, 6.1 million total video impressions and 40.3 million impressions on branded posts.
     On the SCORE website during the 2020 SCORE Baja 1000 race week, traffic allocation saw 2,033,219 unique viewers.
     And the SCORE Journal’s August 52nd SCORE Baja 500 (2020) preview issue was viewed by 1,663,880 readers.
     SCORE app on race day for the 2020 SCORE Baja 500 saw 114,900 total active downloads and 179,355 total sessions.
     The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Sustainable Economy and Tourism, XXIII Ensenada Municipal Government, XXIII Mexicali Municipal Government, Mexicali and San Felipe COTUCO, Cruz Roja Mexicana.
     For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.score-international.com.