December 23, 2021
December SCORE Journal shines humongous spotlight
on review of BFGoodrich Tires 54th SCORE Baja 1000
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico — November’s BFGoodrich Tires SCORE Baja 1000, presented by 4 Wheel Parts, glistens glamorously in the spotlight in this month’s Vol. 7, No. 12 of the critically-acclaimed SCORE Journal digital magazine is now available online in both English and Spanish.
This extensive, detailed and colorful 118-page issue includes the fourth installment of the SCORE Motorcycle Legends special editorial package with an insightful feature on the legendary Hall of Famer Larry Roeseler. The issue is available on the SCORE website at www.score-international.com and through SCORE social media channels as well as the direct link at
“This month’s final 2021 issue of the ever-expanding SCORE Journal offers readers dramatic coverage of November’s SCORE Baja 1000, the epic season finale of the SCORE World Desert Championship,” said Jim Ryan, SCORE Sales and Marketing Director. “In this issue we continue our new SCORE Motocycle Legends special editorial section. Our focus in the fourth special presentation is legendary Hall of Fame racer Larry Roeseler.”
“The SCORE Motorcycle Legends section is now a monthly editorial feature honoring the many contributors to this valuable part or the legacy of the SCORE World Desert Championship.”
“In this issue we break down the ‘Granddaddy of All Desert Races’ into multiple special sections with unique editorial along with exclusive photography and video packages.”
“Our October SCORE Journal which was the major preview issue for the BFGoodrich Tires SCORE Baja 1000, presented by 4 Wheel Parts eclipsed 2 million overall readers once again and the SCORE website enjoyed over 2.6 million unique viewers during race week. Lots of great SCORE marketing stats are in the Publisher’s Note in our December SCORE Journal.”
INSIDE VOL. 7, NO. 12
Vol. 7, No. 12 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
This issue goes beyond in-depth in exclusive coverage in words, pictures and videos from this year’s spectacular peninsula run of the BFGoodrich Tires 54th SCORE Baja 1000, presented by 4 Wheel Parts. Anchored with an up-close look at the amazing overall victory by the ‘super team’ of Rob MacCachren and Luke McMillin, there are several additional editorial feature packages on various individual and groups of classes along with the detailed finisher’s list from each and every class in the historic event. Rob Mac is clearly the G.O.A.T. desert racers and Cool Hand Luke is rapidly becoming an amazing SCORE desert racing legend as well.
One of the featured break-out packages is on NorCal’s Phil Blurton, in his first complete season as a SCORE racer, who powered by a field of 62 starters in four classes to be the fastest UTV and win his own Pro UTV FI Class.
Another class feature is on the Pro-Motor Ironman class (solo riders) where six of an amazing 13 starters completed the rugged 1,226.35-mile race course from Ensenada to La Paz, led by Bolivian superstar athlete Juan Carlos Salvatierra.
Completing its seventh year of publishing, the SCORE Journal this month features continues its multi-series on SCORE’s Greatest Motorcycle Racers of All-Time.
This fourth special section goes deep with American Motorcycle and Off-Road Motorsports Hall of Famer Larry ‘Mr. Baja’ Roeseler who has a race-record 14 career SCORE Baja 1000 overall race wins. Roeseler is the only racer in SCORE history to have won the famous SCORE Baja 1000 on a motorcycle, in a truck and in an open-wheel race car.
In the SCORE News section includes the announcement that Optima Batteries has joined the SCORE family of sponsor partners as the SCORE Official Battery.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the races that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal digital magazine, reaching an average of over 1.9 million unique viewers per issue, with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s October 2021 (SCORE Baja 1000 preview) issue delivered a record 2,005,645 unique viewers/readers. The Spanish version of that SCORE Journal issue recorded 511,212 unique viewers/readers.
The SCORE website for the race week of the 54th SCORE Baja 1000 in November of 2021 had a record 2,608,667 unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates.
During race week for the 2021 SCORE Baja 1000, SCORE Facebook generated a record 4,670,167 people reached with 592,024 facebook engagements. SCORE Instagram had 705,224 views.
In Social Media Analytics for the 2021 SCORE Baja 1000 race week, data includes SCORE, driver, sponsor, team and media activity. Total social impact shows 5,375,391 million people reached, 5,410,000 total interaction on branded posts, 30,020,000 total video views/total impressions and 722,500,000 impressions on branded posts. All of these totals are the most in SCORE history.
On the SCORE website during the 2021 SCORE Baja 1000 race week, traffic allocation saw 2,608,667 unique viewers.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version. The October issue of the 2021 SCORE Journal saw a record 511,214 views of the issue in Spanish.
ESPN TV NETWORKS AGAIN IN 2021
For the third straight year, the 2021 SCORE World Desert Championship races are airing on the ESPN family of networks. The four-races are airing as specials on the World of X Games program on ESPN2. The SCORE Baja 1000 is scheduled to air on Sunday, January 9, 2022.
ABC first covered the 1967 and 1968 Baja 1000 races on the old ABC Wide World of Sports show with Jim McKay and again in the late 1980s with veteran motorsports journalist Sam Posey.
All of the SCORE race coverage shows also continue to air internationally in nearly 25 countries in Europe, Asia, Latin America and South America via syndication and ESPN International. The shows are co-produced by SCORE International and SoCal’s award-winning BCII TV.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel and Race Presenting Sponsor, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino and PCI Race Radios.
SCORE Official Partners: The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Sustainable Economy and Tourism, XXIII Ensenada Municipal Government, Ensenada Hotel and Motel Association, Ensenada Tourism Marketing Committee and Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.