August 24, 2021
Presented by VP Racing Fuels
August SCORE Journal—Spotlight on preview
Of newest SCORE race—2nd SCORE Baja 400
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico — Showcasing another wide variety of editorial content anchored around a major preview of the upcoming 2nd SCORE Baja 400, presented by VP Racing Fuels, this month’s Vol. 7, No. 8 of the critically-acclaimed SCORE Journal digital magazine is now available online in both English and Spanish.
This dynamic and colorful 82-page issue is full of interactive news and feature stories, and the issue is available on the SCORE website at www.score-international.com and through SCORE social media channels as well as the direct link at
“SCORE has returned to a full four-race series in 2021 and this issue includes an extensive preview of the newest race in the SCORE World Desert Championship, the 2nd SCORE Baja 400, presented by VP Racing Fuels,” commented Jim Ryan, SCORE Sales and Marketing Director. “The issue includes the official course map, schedule of events and a look back to Ryan Arciero’s 2019 overall and SCORE Trophy Truck victory in the inaugural SCORE Baja 400.”
“We also present several other must-read topics in our August SCORE Journal including VP Racing Fuel’s added sponsorship elements with SCORE, our SCORE Journal 2021 Suspension Guide as well as the results of a study regarding Hydration in motorsports.”
INSIDE VOL. 7, NO. 8
Vol. 7, No. 8 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
In its seventh year of publishing, the SCORE Journal this month features a detailed and thorough preview of next month’s 2nd SCORE Baja 400, presented by VP Racing Fuels.
Speaking of VP, this issue also includes a feature on the company sponsorship with SCORE being much more than filling fuel tanks.
An extensive feature is with SCORE champion racer Ryan Arciero who will be attempting to defend his SCORE Overall and SCORE Trophy Truck victory from the inaugural SCORE Baja 400 in 2019.
This issue also includes the annual SCORE Journal 2021 Suspension Guide along with the results on a serious study of the importance of hydration in motorsports.
The SCORE News area includes a story on the Off-Road Motorsports Hall of Fame Classes of 2020 and 2021 that will be both honored on Oct. 30 in Las Vegas just prior to the start of the SEMA Show.
Also in SCORE News is the official announcement of SCORE Off-Road TV which is now available on all platforms.
The August SCORE Journal also presents the Polaris’ announcement of its 2022 models.
For the nostalgia folks, this edition also has a special photo essay on the famous Vick Hickey-Built 1972 Oldsmobile Banshee.
There is also a very interesting piece about how many SCORE racers opt to use an IV to improve Performance and Endurance.
And like all SCORE Journal issues there is a section on the latest in off-road products for racing as well as regular consumer use.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the races that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers per issue, with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s October 2020 (SCORE Baja 1000 preview) issue delivered a record 1.96 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded over 484,619 unique viewers/readers.
The SCORE website for the race week of the 53rd SCORE Baja 1000 in November of last year had a record 2.3 million unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates.
During race week for last year’s SCORE Baja 1000, SCORE Facebook generated a record 4.1 million people reached with 421,832 facebook engagements, 50,843 likes and 8,521 shares.
In Social Media Analytic for the 2020 SCORE Baja 1000 race week, data includes SCORE, driver, sponsor, team and media activity. Total social impact shows 2.4 million total social posts analyzed, 2.1 million total interactions, 6.1 million total video impressions and 40.3 million impressions on branded posts.
On the SCORE website during the 2020 SCORE Baja 1000 race week, traffic allocation saw 2,033,219 unique viewers.
And the May 2021 SCORE Journal with its SCORE Baja 500 preview coverage, the total readership was 2.5 million along with 212,453 viewers of the Spanish language edition.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version. The June issue of the 2021 SCORE Journal saw 212,453 views of the issue in Spanish.
2021 SCORE SKED
Here are the two remaining dates of the four-race 2021 SCORE World Desert Championship which is being held exclusively in Baja California, Mexico for the sixth consecutive year:
- 2nd SCORE Baja 400, presented by VP Racing Fuels—
September 14-19, Ensenada, Baja California, Mexico
- BFGoodrich Tires 54th SCORE Baja 1000, presented by 4 Wheel Parts—
November 15-20, Ensenada, Baja California to La Paz, Baja California Sur, Mexico
ESPN TV NETWORKS AGAIN IN 2021
For the third straight year, the 2021 SCORE World Desert Championship races are airing on the ESPN family of networks. The four-races will air as specials on the World of X Games program on ESPN2.
ABC first covered the 1967 and 1968 Baja 1000 races on the old ABC Wide World of Sports show with Jim McKay and again in the late 1980s with veteran motorsports journalist Sam Posey.
All of the SCORE race coverage shows also continue to air internationally in nearly 25 countries in Europe, Asia, Latin America and South America via syndication and ESPN International. The shows are co-produced by SCORE International and SoCal’s award-winning BCII TV.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino and PCI Race Radios.
SCORE Official Partners: The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Sustainable Economy and Tourism, XXIII Ensenada Municipal Government, Ensenada Hotel and Motel Association, Ensenada Tourism Marketing Committee and Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.