Vol. 8, No. 3 of SCORE Journal now online

March 22, 2022

March SCORE Journal spotlights UTV market impact;
Preview of King Shocks 35th SCORE San Felipe 250

Vol. 8, No. 3 airing ‘LIVE’ at www.SCORE-International.com; SCORE Journal includes
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry

    ENSENADA, Baja California, Mexico — With the dynamic four-race 2022 SCORE World Desert Championship set to launch, this month’s Vol. 8, No. 3 of the critically-acclaimed SCORE Journal digital magazine is now available online in both English and Spanish. This third issue of 2022 spotlights a major preview of the upcoming season-opening King Shocks 35th SCORE San Felipe 250 along with an extensive significant feature on the ever-increasing UTV market impact.
This exciting and colorful 88-page issue includes the seventh installment of the SCORE Motorcycle Legends special editorial package with a fabulous feature on champion SCORE racer Kendall Norman. The issue is available on the SCORE website at www.score-international.com and through SCORE social media channels.

Click here for the direct link to the SCORE Journal.

WELCOME
“The major new announcement for the 2022 SCORE World Desert Championship is the introduction of long-time SCORE sponsor and off-roading suspension icon, King Shocks, taking on the title sponsorship for the next three years of our season-opener, the King Shocks 35th SCORE San Felipe 250,” expressed Jim Ryan, SCORE Sales and Marketing Director. “This month’s SCORE Journal previews the popular race as well as exploring the UTV market impact as one of the most exciting and expanding off-road segments, especially within SCORE racing.”
“In this issue we also continue our SCORE Motorcycle Legends special editorial section. Our focus in the seventh exclusive presentation is the soft-spoken superstar and SCORE Baja racing champion Kendall Norman.”
“In previewing the upcoming King Shocks 35th SCORE San Felipe 250 we highlight the return to El Malecon along the Sea of Cortez for the colorful pre-race contingency and start/finish line compound for the race. Part of the preview is a visit with the first and multiple overall winners in San Felipe who share their thoughts about this race.”
INSIDE VOL. 8, NO. 3
Vol. 8, No. 3 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
This issue goes into determined detail in exclusive coverage in words, pictures and videos in previewing the upcoming King Shocks 35th SCORE San Felipe 250. Part of the expanded coverage is a visit with multiple overall race winners from the past in San Felipe, including SCORE Tech Director Dan Cornwell who was the first overall winner in 1982 driving a Chenowth race car.
Enjoying its eighth year of publishing in 2022, the SCORE Journal this month features continue its multi-series on SCORE’s Greatest Motorcycle Racers of All-Time.
This seventh special section goes up-close and personal with multi-time SCORE Baja motorcycle race winner and season point champion Kendall Norman.
Also a key element in this month’s issue is the annual SCORE UTV guide for the sturdy vehicles that are making such a huge impact in SCORE racing.
Another enjoyable feature story is on one of the sports pioneers, Lynn Chenowth, the innovative and creative genius behind the iconic Chenowth race cars driven by so many of the sport’s greatest names. Chenowth is also the Grand Marshal for this year’s race and the package explores his Chenowth Legacy Lodge and Museum located just south of San Felipe.
The March issue also confirms the Baja California State Government’s commitment regarding a new vision for tourism in Baja California from its new Governor Marina del Pilar and new Secretary of Tourism Miguel Aguiniga Rodriguez.
As in every month, this issue also includes a presentation of the latest accessories for desert racers and off-road enthusiasts.
SCORE JOURNAL
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the races that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
CLIMBING HIGHER
The SCORE Journal digital magazine, reaching an average of over 1.9 million unique viewers per issue, with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
SPECIAL NUMBERS
The SCORE Journal digital magazine’s October 2021 (SCORE Baja 1000 preview) issue delivered a record 2,005,645 unique viewers/readers. The Spanish version of that SCORE Journal issue recorded 511,212 unique viewers/readers.
The SCORE website for the race week of the 54th SCORE Baja 1000 in November of 2021 had a record 2,608,667 unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates.
During race week for the 2021 SCORE Baja 1000, SCORE Facebook generated a record 4,670,167 people reached with 592,024 facebook engagements. SCORE Instagram had 705,224 views.
In Social Media Analytics for the 2021 SCORE Baja 1000 race week, data includes SCORE, driver, sponsor, team and media activity. Total social impact shows 5,375,391 million people reached, 5,410,000 total interaction on branded posts, 30,020,000 total video views/total impressions and 722,500,000 impressions on branded posts. All of these totals are the most in SCORE history.
On the SCORE website during the 2021 SCORE Baja 1000 race week, traffic allocation saw 2,608,667 unique viewers.
EN ESPANOL!
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version. The October issue of the 2021 SCORE Journal saw a record 511,214 views of the issue in Spanish.
SCORE SPONSORS…
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber and Race Title Sponsor, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel and race presenting sponsor, Optima Batteries-Official Batteries, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino and PCI Race Radios.
SCORE Official Partners: The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Tourism, MEXICO Secretary of Tourism, San Felipe Foundational Municipal Council, Ensenada Municipal Government, San Felipe Marketing Tourism Committee, Ensenada Marketing Tourism Committee, Ensenada Hotel and Motel Association, Proturismo Ensenada and Cruz Roja Mexicana.
SCORE Official Partners: The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Tourism, MEXICO Secretary of Tourism, San Felipe Foundational Municipal Council, Ensenada Municipal Government, San Felipe Marketing Tourism Committee, Ensenada Marketing Tourism Committee, Ensenada Hotel and Motel Association, Proturismo Ensenada and Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.