Yokohama Tire Corporation’s ‘Tire Tips’ Educational Video Series Returns

FULLERTON, CA (Sept. 8, 2011) – Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment called “Tires 101.”  The video is the fourth video in the series that began in 2010.

Hosted by Fred Koplin, Yokohama director of marketing communications, the new video in the Tires 101 segment is designed to help consumers understand the difference between various types of tires. “When it comes to tires, consumers have heard the terms ‘summer,’ ‘winter’ and ‘all-season,’ but they may not necessarily know what the terms mean,” said Koplin. “In this video, we explain, in an easy-to-follow format, the differences between the three tires and the driving conditions they are best suited for.”

The one and a half minute video, shot at Cheney Stadium in Tacoma, Washington during a recent Yokohama dealer ride and drive, features Yokohama’s® (summer tire),  iceGuard™ (winter) and AVID® ENVigor™ (all-season) to highlight Koplin’s points.

“The Tire Tips series was created to increase consumer awareness and educate the public about tires,” Koplin said. “In the coming months, new Tire Tips topics will include ‘maximizing fuel efficiency,’ ‘how to read the sidewall of a tire’ and ‘shopping for tires in a tough economy.’”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line,

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at