Cool Dirt: Get Your Drink, Shade and Sock On

Cool Dirt is a monthly feature that showcases new, innovative, and just plain cool products connected to off-road culture. If you have an off-road related product that you think fits the bill, e-mail us or hashtag #CoolDirt and we will consider it for the future. Support who supports you!

Jason Voss Sunglasses
Ok.  This is just plain cool. Has a sunglass company ever stepped up and made eyewear specifically for an off-roader? Not to my knowledge. We should all go buy a pair based on principle alone. Though they are not my style, these sunglasses from Party Shades fit right in with popular trends in eyewear, except they’re a hell of a lot cheaper. You can order a pair direct from Party Shades.

Ole Smokey Moonshine
I am not sure why I have grown so fond of moonshine. Maybe because it reminds me of being in the barn in Crandon with Cliff Flannery passing around his special batch or if it’s the fact that running moonshine was the catalyst of car racing in America.  Whatever the reason, I love the stuff.  It’s simple and unpretentious alcohol that you can mix with virtually anything. Not to mention the fact that they are a supporter of the Lucas Oil Off-Road Series.  That alone is worth trying all ten different flavors! Ask for Ole Smokey at you local liquor store or order right here.

XUXA Socks
Want to teach year 13 year old son business 101? Easy, help him start his own sock company. That’s exactly what Alex Striler did with his son, Cole. Not only is the company an example of the American family entrepreneurial spirit, but their socks are fun, functional and comfortable. Plus, Cole has already put together a XUXA team that includes short course off-road racers Todd Leduc, Ryan Beat, Bradley Morris, and David Mason JR. Why buy socks from some nameless corporation? Support young off-road American entrepreneurs and buy XUXA socks at the next Lucas Oil Off-Road Race or order them here online.

Azuñia Black
I didn’t think Jim Riley could come up with a Tequila that topped our 2013 Mint 400 Tequila, but he did. The new Azuñia Black is more than delicious, it’s lusciously smooth. Pour it into a brandy glass, let it breath and warm to room temperature, sip it and enjoy it.  This limited edition two-year old añejo is perfectly aged to capture the taste and aroma of caramel, vanilla and hints of chocolate. For those of you who don’t’ know him, Azuñia Tequila owner Jim Riley is the real “worlds most interesting man.”  A committed off-road racer, businessman, and connoisseur of the adventure of life, Jim is avid supporter of off road race culture through his sponsorship of multiple teams and events.   Ask for Azuñia Black at your local bar, liquor store or order yourself a bottle right here to enjoy at home.